New York Times article apologizes to Williamsburg: "You are not as cool as you think"!

Take that, oh blog of mine.

The New York Times article, "Mapping the Cultural Buzz: How Cool Is That?", discusses a new study whose research has sought to locate and measure "the geography of buzz."

The study was performed by the Association of American Geographers, which has located culture more around Times Square, Rockefeller Center, SoHo and so forth as much more heavily concentrated than in the so-called hipper neighborhoods of the Lower East Side and, yes, Williamsburg.

OK, but what kind of cultural "buzz" are they talking about? The article discusses the perspective of Ms. Currid, an assistant professor in the School of Policy, Planning and Development at the University of Southern California in Los Angeles, who discusses "an economy of scale" in terms of the so-called significance and size of the cultural activity. Enough said.

I am not generally seeking a buzz from pop culture or mass media; culture to me is precisely largely located in what is independent, emergent, under the larger cultural radar, and so on. Yes, I like to keep my cultural activity local when I can. How can a study purport to delegitimize and dismiss this type of culture? This is not to say I didn't enjoy seeing Madonna or purposely try to avoid the MoMa or the Met; but smaller-scale cultural activity is significant in its own way! NYTimes writer Melena Ryzk agrees with me; as she said, the study did not in the end give the researchers a better idea of where to find culture. To quote her: "Rather, like pornography, you know it when you see it."